Business strategy :
Campbell, David J.
Business strategy : an introduction / David Campbell, David Edgar, George Stonehouse. - 3rd edition. - Houndsmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011. - xxvi, 363 pages. : color illustrations ; 26 cm.
Includes glossary and index.
"Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject"-- Provided by publisher.
9780230218581
Business planning.
Strategic planning.
HD 30.28 / .C356 2011
Business strategy : an introduction / David Campbell, David Edgar, George Stonehouse. - 3rd edition. - Houndsmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011. - xxvi, 363 pages. : color illustrations ; 26 cm.
Includes glossary and index.
"Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject"-- Provided by publisher.
9780230218581
Business planning.
Strategic planning.
HD 30.28 / .C356 2011