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Advertising, promotion : Terence A. Shimp. & supplemental aspects of integrated marketing communications / by

Shimp, Terence A

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, Ohio : Thomson South-Western, 2003

Other title:

Advertising, promotion, and supplemental aspects of integrated marketing communications.

Availability: Not available: Southville International School Affiliated with Foreign Universities Library: In transit (1).

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Advertising and promotion : an integrated marketing communications / Chris Hackley. by

Hackley, Chris

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Los Angeles : Sage Publications, 2005

Availability: Items available for loan: Southville International School Affiliated with Foreign Universities Library (1)Call number: HF 5823 .H122 2005.

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