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Advertising, promotion : Terence A. Shimp. & supplemental aspects of integrated marketing communications /

By:

Shimp, Terence A

Material type:

TextPublication details: Mason, Ohio : Thomson South-Western, 2003.Edition: 6th edDescription: 650 pages : ill. (some col.) ; 29 cmISBN:

0030352711

Other title:

Advertising, promotion, and supplemental aspects of integrated marketing communications

Subject(s):

DDC classification:

G 658.8221 S6 2003

LOC classification:

HF 5415.123 .Sh54 2003

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section				HF 5415.123 .Sh54 2003 (Browse shelf(Opens below))				1	In transit from College Library to Southville International School Affiliated with Foreign Universities Library since 12/10/2014			SFU1521

Includes bibliographical references and indexes.

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