Essentials of marketing : a marketing strategy planning approach / E. Jerome McCarthy.
Material type:
TextPublication details: U.S.A : McGraw-Hill Irwin, 2008.Edition: 11th edDescription: 659 p. : col. ill. ; 28 cmISBN: - 9780071283342
- HF 5415 .P455 2008
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College Library General Circulation Section | HF 5415 .P455 2008 (Browse shelf(Opens below)) | 1 | Available | C10656 |
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