Essentials of marketing :
McCarthy, E. Jerome
Essentials of marketing : a marketing strategy planning approach / E. Jerome McCarthy. - 11th ed. - U.S.A : McGraw-Hill Irwin, 2008. - 659 p. : col. ill. ; 28 cm.
9780071283342
Marketing.
HF 5415 / .P455 2008
Essentials of marketing : a marketing strategy planning approach / E. Jerome McCarthy. - 11th ed. - U.S.A : McGraw-Hill Irwin, 2008. - 659 p. : col. ill. ; 28 cm.
9780071283342
Marketing.
HF 5415 / .P455 2008