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Marketing communications : An integrated approach / P R Smith & Jonathan Taylor. by

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Sterling, VA : Kogan Page, 2007

Online resources:

Availability: Items available for loan: Southville International School Affiliated with Foreign Universities Library (1)Call number: HF 5415.123 .Sm65 2007. Not available: Southville International School Affiliated with Foreign Universities Library: In transit (1).

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Advertising, promotion : Terence A. Shimp. & supplemental aspects of integrated marketing communications / by

Shimp, Terence A

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, Ohio : Thomson South-Western, 2003

Other title:

Advertising, promotion, and supplemental aspects of integrated marketing communications.

Availability: Not available: Southville International School Affiliated with Foreign Universities Library: In transit (1).

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Advertising campaign strategy : a guide to marketing communication plans. / by

Parente, Donald E

Edition: 4th ed.

Material type:

Text; Format: print

Publication details: Australia : Thomson South-Western, 2006

Availability: Items available for loan: College Library (1)Call number: HF 5837 .P228 2006.

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