The business marketing course : managing in complex networks / David Ford ; Pierre Berthon ... [et al.].
Material type:
TextPublication details: Chichester, West Sussex, England ; New York : J. Wiley, 2002.Description: 238 pages : illustration ; 24 cmISBN: - 0471877220
- MkSF 658.821 B96 2002
- HF 5415 .F566 2002
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Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section | HF 5415 .F566 2002 (Browse shelf(Opens below)) | 1 | Available | SFU0872 |
"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
Includes bibliographical references and index.
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