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61.

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The law and advertising / Sinforoso R. Pagusan. by

Pagusan, Sinforoso R

Edition: Rev. ed.

Material type:

Text; Format: print

Publication details: Quezon City : C & E Pub, 2010

Availability: Items available for loan: College Library (1)Call number: KPM 982.4 .P34 2010.

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62.

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The law and advertising / Sinfrosos R. Pagunsan. by

Pagunsan, Sinfroso

Edition: rev. ed.

Material type:

Text; Format: print

Publication details: Quezon City : C&E, 2010

Availability: Items available for loan: College Library (1)Call number: KPM 982.4 .P34 2010.

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63.

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How to make a benta : annecdotes, lectures, and articles from the advertising wars / Greg B. Macabenta. by

Macabenta, Greg B

Material type:

Text; Format: print

Publication details: [s.l.] : Minority Media Services, Inc, 2011

Availability: Items available for loan: College Library (1)Call number: HF 5813.P6 .M3 2011.

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64.

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Contemporary advertising : and integrated marketing communications / William Arens, Michael F. Weigold, Christian Arens. by

Arens, William
Weigold, Michael F
Arens, Christian

Edition: 13th ed.

Material type:

Text; Format: print

Publication details: New York : McGraw-Hill Irwin, 2011

Availability: Items available for loan: College Library (1)Call number: HF 5821 .Ar74 2011.

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65.

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Destination brands : managing place reputation / Nigel Morgan. by

Morgan, Nigel

Edition: 3rd edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam : Elsevier, 2011

Availability: Items available for loan: College Library (1)Call number: G 155.A1 .D476 2011.

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66.

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Advertising creative : strategy, copy, and design / Tom Altstiel, Jean Grow. by

Altstiel, Tom
Grow, Jean [author.]

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Thousand Oaks : SAGE Publications, 2013

Availability: Not available: College Library: Withdrawn (1).

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67.

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Advertising principles : marketing communications approach / Ruby F. Alminar-Mutya. by

Mutya, Ruby F. Alminar

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mandaluyong City : National Book Store, 2009

Availability: Items available for loan: College Library (1)Call number: HF 5815.P6 .M87 2009.

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68.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E. (George Edward), 1951-
Belch, Michael A

Series: Irwin/McGraw-Hill series in marketing

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001

Availability: Items available for loan: College Library (1)Call number: HF 5823 .B387 2001.

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69.

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Contemporary advertising / William F. Arens. by

Arens, William F

Edition: 7th

Material type:

Text; Format: print

Availability: Items available for loan: College Library (1)Call number: HF 5821 .Ar33 1999.

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70.

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Advertising : principles and practice / William Wells. by

Wells, William

Edition: 5th ed.

Material type:

Text; Format: print

Publication details: New Jersey : Prentice Hall, 2001

Availability: Items available for loan: College Library (1)Call number: HF 5823 .W455 2001.

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71.

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The science of advertising book 1. / Yolanda V. Ong. by

Ong, Yolanda V

Material type:

Text; Format: print

Publication details: Pasig City : Anvil, 2000

Availability: Items available for loan: College Library (1)Call number: HF 5821 .On3 2000.

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72.

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Guerrilla marketing in 30 days / Jay ConradLevinson. by

Levinson, Jay Conrad
Lautenslager, Al

Material type:

Text; Format: print

Publication details: Canada : Entrepreneur Press, 2005

Availability: Items available for loan: College Library (1)Call number: HF 5415 .L4766 2005.

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73.

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Words that sell : more than 6,000 entries entries to help you promote your products, services, and ideas / Richard Bayan. by

Bayan, Richard

Material type:

Text; Format: print

Publication details: New York : McGraw-Hill, 2006

Availability: Items available for loan: College Library (1)Call number: HF 5825 .B34 2006.

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74.

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Advertising campaign strategy : a guide to marketing communication plans. / by

Parente, Donald E

Edition: 4th ed.

Material type:

Text; Format: print

Publication details: Australia : Thomson South-Western, 2006

Availability: Items available for loan: College Library (1)Call number: HF 5837 .P228 2006.

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75.

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Which Ad pulled best?. / Scott C. Purvis by

Purvis, Scott C

Material type:

Text; Format: print

Publication details: New York : McGrawHill, 2011

Availability: Items available for loan: College Library (1)Call number: HF 5823 .P986 2011.

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76.

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Advertising in tourism and leisure / Nigel Morgan and Annette Pritchard. by

Morgan, Nigel

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford : Butterworth Heinemann, 2001

Availability: Items available for loan: College Library (1)Call number: HF 6161.T63 .M823 2003.

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77.

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Marketing strategy / edited by : Robert A. Peterson and Roger A. Kerin. Series: ; Vol. 1.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: United Kingdom : Wiley Pub., 2011

Availability: Items available for loan: College Library (1)Call number: HF 5415 .W648 2011 vol.1.

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78.

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Marketing research / edited by : Wagner A. Kamakura. Series: ; Vol. 2.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: United Kingdom : Wiley Pub., 2011

Availability: Items available for loan: College Library (1)Call number: HF 5415 .W648 2011 vol.2.

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79.

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Consumer behavior / edited by : Richard P. Bagozzi and Ayalla A. Ruvio. Series: ; Vol. 3.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: United Kingdom : Wiley Pub., 2011

Availability: Items available for loan: College Library (1)Call number: HF 5415 .W648 2011 vol.3.

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80.

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Advertising and integrated communication / edited by : Michael A. Blech and George E. Blech. Series: ; Vol. 4.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: United Kingdom : Wiley Pub., 2011

Availability: Items available for loan: College Library (1)Call number: HF 5415 .W648 2011 vol.4.

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