Contemporary advertising : and integrated marketing communications / William Arens, Michael F. Weigold, Christian Arens.
Material type:
TextPublication details: New York : McGraw-Hill Irwin, 2011.Edition: 13th edDescription: xl, 774 p. : col. ill. ; 27 cmISBN: - 9780071220606
- HF 5821 .Ar74 2011
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College Library General Circulation Section | HF 5821 .Ar74 2011 (Browse shelf(Opens below)) | 1 | Available | C15343 |
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