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561.
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Product development team stability and new product advantage : the role of decision-making processes / Rebecca Slotegraaf ... [et al.]. by
  • Slotegraaf, Rebecca
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
Availability: Items available for loan: College Library (1).
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562.
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Why do firms invest in consumer advertising with limited sales response? a shareholder's perspective / Ernst Osinga ... [et al.]. by
  • Osinga, Ernst
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
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563.
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Performance implications of mismatched governance regimes across external and internal relationships / Alok Kumar ... [et al.]. by
  • Kumar, Alok
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
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564.
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An empirical investigation of the impact of gasoline prices on grocery shopping behavior / Yu Ma ... [et al.]. by
  • Ma, Yu
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
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565.
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Designing solutions around customer network identity goals / Amber Epp ... [et al.]. by
  • Epp, Amber
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
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566.
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When should the customer really be king? on the optimum level of salesperson customer orientation in sales encounters / Christian Homburg ... [et al.]. by
  • Homburg, Christian
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
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567.
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An empirical test of warranty theories in the US computer server and automobile markets / Junhong Chu ... [et al.]. by
  • Chu, Junhong
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
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568.
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Return on interactivity : the impact of online agents on newcomer adjustment / Clemens Kohler ... [et al.]. by
  • Kohler, Clemens
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
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569.
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The effect of goal visualization on goad pursuit : implications for consumers and managers / Amar Cheema ... [et al.]. by
  • Cheema, Amar
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
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570.
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Consumer disidentification and its effects on domestic product purchases : an empirical investigation in the Netherlands / Alexander Josiassen. by
  • Josiassen, Alexander
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
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571.
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Balancing risk and return in a customer portfolio / Crina Tarasi ... [et al.]. by
  • Tarasi, Crina
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
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572.
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A comment on "balancing risk and return in a customer portfolio" / Fred Selnes. by
  • Selnes, Fred
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
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573.
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A comment on "balancing risk and return in a customer portfolio" / a comment / Matthew Billett. by
  • Billett, Matthew
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
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574.
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A comment on "balancing risk and return in a customer portfolio" / a reply / Crina Tarasi ... [et al.]. by
  • Tarasi, Crina
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
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575.
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Do marketing media have life cycles? the case of product placement in movies / Ekaterina Karniouchina ... [et al.]. by
  • Karniouchina, Ekaterina
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
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576.
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Should firms spend more on research and development and advertising during recessions? / Raji Srinivasan ... [et al.]. by
  • Srinivasan, Raji
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
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577.
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Competing for consumer identity : limits to self-expression and the perils of lifestyle branding / Alexander Chernev ... [et al.]. by
  • Chernev, Alexander
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
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578.
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Process and outcome interdependency in frontline service encounters / Zhenfeng Ma ... [et al.]. by
  • Ma, Zhenfeng
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
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579.
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Poisoning relationships : perceived unfairness in channels of distribution / Stephen Samaha ... [et al.]. by
  • Samaha, Stephen
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
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580.
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Customer equity sustainability ratio : a new metric for assessing a firm's future orientation / Bernd Shiera ... [et al.]. by
  • Shiera, Bernd
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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