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  3. Results of search for 'ccl=su:"Advertising."', page 6 of 11

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101.
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Essentials of Contemporary Advertising / William F. Arens. by
  • Arens, William F
Edition: 2nd ed.
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: College Library (1)Call number: HF 5821 .Ar74 2009.
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102.
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Advertising creative strategy, copy + design / Tom Altstiel. by
  • Altstiel, Tom
Edition: 2nd ed.
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage Publications, c2010
Availability: Items available for loan: College Library (1)Call number: HF 5823 .Al758 2010.
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103.
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Public communication campaigns / editors, Ronald E. Rice and Charles K. Atkin
Edition: 4th ed.
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE, c2013
Availability: Items available for loan: College Library (1)Call number: HM 1226 .P83 2013.
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104.
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A Latent instrumental variables approach to modeling keyword conversion in paid search advertising / Oliver Rutz ... [et al.]. by
  • Rutz, Oliver
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).
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105.
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Suspicious minds : exploring neural processes during exposure to deceptive advertising / Adam Craig ... [et al.]. by
  • Craig, Adam
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).
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106.
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How disgust enhances the effectiveness of fear appeals / Andrea Morales ... [et al.]. by
  • Morales, Andrea
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).
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107.
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Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products / Norris Bruce ... [et al.]. by
  • Bruce, Norris
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).
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108.
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Advertising and consumer awareness of new differentiated products / Alicia Barroso ... [et al.]. by
  • Barroso, Alicia
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).
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109.
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Discovering how advertising grows sales and builds brands / Norris Bruce ... [et al.]. by
  • Bruce, Norris
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).
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110.
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Why do firms invest in consumer advertising with limited sales response? a shareholder's perspective / Ernst Osinga ... [et al.]. by
  • Osinga, Ernst
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
Availability: Items available for loan: College Library (1).
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111.
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Should firms spend more on research and development and advertising during recessions? / Raji Srinivasan ... [et al.]. by
  • Srinivasan, Raji
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
Availability: Items available for loan: College Library (1).
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112.
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Transcending gender : advertising fairness cream for Indian men / Sudha.Venkataswamy by
  • Venkataswamy, Sudha
Series: Media Asia
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2013
Availability: Items available for loan: College Library (1).
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113.
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Advertising Vietnam, Cambodia and Laos in the first decade of the 21st century : promise of things to come? / Lynne.Ciochetto by
  • Ciochetto, Lynne
Series: Media Asia
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2013
Availability: Items available for loan: College Library (1).
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114.
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Decoding "the new order" : audience interpretation of the 20th Philippine advertising congress television commercials / Airah.Cadiogan by
  • Cadiogan, Airah
Series: Plaridel
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
Availability: Items available for loan: College Library (1).
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115.
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The impact of salient advertisements on reading and attention on web pages / Jaana Simola ... [et al.]. by
  • Simola, Jaana
Series: Journal of Experimental Psycholgy : Applied
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
Availability: Items available for loan: College Library (1).
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116.
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"Filipino Advertising": an infomercial on the identity of filipino in philippine advertising / Mario Joesef T. Carbonell. by
  • Carbonell, Mario Joesef T
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Las Piñas, Philippines : Southville International School and Colleges, c2010
Availability: Items available for reference: College Library: Not for loan (1)Call number: HF 5803 .C264 2010.
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117.
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This Side of Paradise [electronic resource] / F. Scott Fitzgerald by
  • Fitzgerald, F. Scott (Francis Scott), 1896-1940
Series: Project Gutenberg ; 805
Material type: Text; Format: electronic ; Literary form: Fiction
Publication details: Project Gutenberg, 1997
Online resources:
  • Click here to access online
Availability: Items available for loan: Project Gutenberg (1).
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118.
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Business Correspondence, Vol. 1 : How to Write a Business Letter [electronic resource] / Anonymous Series: Project Gutenberg ; 7309
Material type: Text; Format: electronic
Publication details: Project Gutenberg, 2005
Online resources:
  • Click here to access online
Availability: Items available for loan: Project Gutenberg (1).
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119.
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The Olden Time Series, Vol. 4 : Quaint and Curious Advertisements : Gleanings Chiefly from Old Newspapers of Boston and Salem, Massachusetts [electronic resource] / Henry M. Brooks by
  • Brooks, Henry M. (Henry Mason), 1822-1898
Series: Project Gutenberg ; 21675
Material type: Text; Format: electronic
Publication details: Project Gutenberg, 2007
Online resources:
  • Click here to access online
Availability: Items available for loan: Project Gutenberg (1).
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120.
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Publisher's Advertising (1872) [electronic resource] by
  • Harper and Brothers
Series: Project Gutenberg ; 22351
Material type: Text; Format: electronic
Publication details: Project Gutenberg, 2007
Online resources:
  • Click here to access online
Availability: Items available for loan: Project Gutenberg (1).
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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

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