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  2. Details for: Discovering how advertising grows sales and builds brands /
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Discovering how advertising grows sales and builds brands / Norris Bruce ... [et al.].

By:
  • Bruce, Norris
Material type: TextSeries: Journal of Marketing ResearchPublication details: c2012.Description: 49 : 6, page 793Subject(s):
  • Advertising effects hierarchy
  • Discrete algebraic riccati equation
  • Dynamic factor model
  • Kalman filtering
  • Kalman smoothing
  • Mind-set metrics
  • Reversible jump markov chain monte carlo
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Discovering how advertising grows sales and builds brands /

APA

Bruce N., . (2012). Discovering how advertising grows sales and builds brands. : .

Chicago

Bruce Norris, . 2012. Discovering how advertising grows sales and builds brands. : .

Harvard

Bruce N., . (2012). Discovering how advertising grows sales and builds brands. : .

MLA

Bruce Norris, . Discovering how advertising grows sales and builds brands. : . 2012.

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