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  2. Details for: Essentials of marketing analytics /
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Essentials of marketing analytics / Joseph F. Hair Jr., Dana E. Harrison, and Haya Ajjan.

By:
  • Hair, Joseph Jr. F [author.]
Contributor(s):
  • Harrison, Dana E [author.]
  • Ajjan, Haya [author.]
Material type: TextPublication details: New York, NY : McGraw Hill LLC, 2024.Edition: 2024 releaseDescription: xviii, 473 pages : colored illustrations ; 26 cmISBN:
  • 978-1-266-93162-8
Subject(s):
  • Marketing -- Data processing
  • Marketing -- Statistical methods
  • Business analytics
LOC classification:
  • HF 5415.127 .H35 2024
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  • Holdings ( 2 )
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books College Library Reserve Section HF 5415.127 .H35 2024 (Browse shelf(Opens below)) Available C25098
Books College Library Reserve Section HF 5415.127 .H35 2024 (Browse shelf(Opens below)) Available C25214

College Library

College Library

Includes bibliographical references and index.

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Essentials of marketing analytics /

APA

Hair J. J. F., Harrison D. E. & Ajjan H. (2024). Essentials of marketing analytics. New York, NY: McGraw Hill LLC.

Chicago

Hair Joseph Jr F, Harrison Dana E and Ajjan Haya. 2024. Essentials of marketing analytics. New York, NY: McGraw Hill LLC.

Harvard

Hair J. J. F., Harrison D. E. and Ajjan H. (2024). Essentials of marketing analytics. New York, NY: McGraw Hill LLC.

MLA

Hair Joseph Jr F, Harrison Dana E and Ajjan Haya. Essentials of marketing analytics. New York, NY: McGraw Hill LLC. 2024.

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