Advertising & integrated brand promotion / Angeline Close Scheinbaum, Thomas Clayton O'Guinn, and Richard J. Semenik.
Material type:
TextPublication details: Boston, MA : Cengage, 2023.Edition: Ninth editionDescription: xxii, 452 pages : colored illustrations ; 28 cmISBN: - 978-0-357-72140-7
- HF 5823 .S34 2023
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College Library Reserve Section | HF 5823 .S34 2023 (Browse shelf(Opens below)) | Available | C24741 |
Includes bibliographical references and index.
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