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Advertising & integrated brand promotion /

Scheinbaum, Angeline Close,

Advertising & integrated brand promotion / Angeline Close Scheinbaum, Thomas Clayton O'Guinn, and Richard J. Semenik. - Ninth edition. - Boston, MA : Cengage, 2023. - xxii, 452 pages : colored illustrations ; 28 cm.

Includes bibliographical references and index.

ISBN: 978-0-357-72140-7

Subjects--Topical Terms:
Advertising.
Advertising--Management.
Branding (Marketing).
Integrated marketing communications.
Marketing--Management.

LC Class. No.: HF 5823 / .S34 2023

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Advertising & integrated brand promotion /

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