Strategic brand management : building, measuring, and managing brand equity / Kavin Lane Keller.
Material type:
TextPublication details: Singapore :; Pearson Education South Asia,; 2009Edition: 3rd EditionDescription: 692 pages; illustrations; 26 cmISBN: - 978-981-0697-40-2
- MAIN HD 69.B7
- .K45 2009
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South Mansfield College | MAIN HD 69.B7 .K45 2009 (Browse shelf(Opens below)) | Available | SMC05404 |
Includes index.
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