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Strategic brand management :

Keller, Kevin Lane.

Strategic brand management : building, measuring, and managing brand equity / Kavin Lane Keller. - 3rd Edition. - Singapore : Pearson Education South Asia, 2009 - 692 pages : illustrations ; 26 cm.

Includes index.

ISBN: 978-981-0697-40-2

Subjects--Topical Terms:
Brand name products -- Management.

LC Class. No.: MAIN HD 69.B7 / .K45 2009

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Strategic brand management :

SOUTHVILLE LIBRARY