Features of the Implementation of Integrated Marketing Communications: Resistance to Change Alla A. Timofeeva, Svetlana V. Bulganina, Natalia M. Fomenko, Margo S. Khachaturova, Marina L. Nekrasova, Elena N. Zakharova
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TextPublication details: International Review of Management and Marketing; 2012Description: 1 : 3Subject(s): Online resources:
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