Features of the Implementation of Integrated Marketing Communications: Resistance to Change
Alla A. Timofeeva
Features of the Implementation of Integrated Marketing Communications: Resistance to Change Alla A. Timofeeva, Svetlana V. Bulganina, Natalia M. Fomenko, Margo S. Khachaturova, Marina L. Nekrasova, Elena N. Zakharova - International Review of Management and Marketing 2012 - 1 : 3
--Marketing.
Features of the Implementation of Integrated Marketing Communications: Resistance to Change Alla A. Timofeeva, Svetlana V. Bulganina, Natalia M. Fomenko, Margo S. Khachaturova, Marina L. Nekrasova, Elena N. Zakharova - International Review of Management and Marketing 2012 - 1 : 3
--Marketing.