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  2. Details for: Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry
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Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry Mazuri Abd Ghani, Aida Othman, Nor Asmahani Ibrahim, Wan Zulqurnain Wan Ismail

By:
  • Mazuri Abd Ghani
Material type: TextPublication details: International Review of Management and Marketing; December 2013Description: 5:2Subject(s):
  • -- Marketing
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Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry

APA

Mazuri Abd Ghani, .Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry. : International Review of Management and Marketing.

Chicago

Mazuri Abd Ghani, .Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry. : International Review of Management and Marketing.

Harvard

Mazuri Abd Ghani, .Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry. : International Review of Management and Marketing.

MLA

Mazuri Abd Ghani, .: International Review of Management and Marketing. .

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