Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry
Mazuri Abd Ghani
Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry Mazuri Abd Ghani, Aida Othman, Nor Asmahani Ibrahim, Wan Zulqurnain Wan Ismail - International Review of Management and Marketing December 2013 - 5:2
--Marketing.
Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry Mazuri Abd Ghani, Aida Othman, Nor Asmahani Ibrahim, Wan Zulqurnain Wan Ismail - International Review of Management and Marketing December 2013 - 5:2
--Marketing.