Dynamics of media writing : adapt and connect / Vincent F. Filak.
Material type:
TextPublication details: Los Angeles : SAGE, 2016.Description: xxiv, 271 pages : illustrations ; 26 cmISBN: - 9781483377605
- 1483377601
- 808/.0663/02
- P 96.A86 .F471 2016
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College Library Reserve Section | P 96.A86 .F471 2016 (Browse shelf(Opens below)) | Available | C20821 |
Includes bibliographical references and index.
pt. I. The basics you need, regardless of field -- Know your audience -- Being accurate, relying on the facts -- Grammar, style and language basics -- Basic media writing -- Interviewing -- Writing on the web -- Law and ethics in media writing -- pt. II. Focus on news media -- Reporting : the basics and beyond -- Writing for traditional print news products -- Writing for broadcast -- pt. III. Focus on marketing media -- Public relations -- Advertising -- Marketing -- pt. IV. Coming back together -- A few last words.
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