Dynamics of media writing :
Filak, Vincent F.,
Dynamics of media writing : adapt and connect / Vincent F. Filak. - Los Angeles : SAGE, 2016. - xxiv, 271 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
pt. I. The basics you need, regardless of field -- Know your audience -- Being accurate, relying on the facts -- Grammar, style and language basics -- Basic media writing -- Interviewing -- Writing on the web -- Law and ethics in media writing -- pt. II. Focus on news media -- Reporting : the basics and beyond -- Writing for traditional print news products -- Writing for broadcast -- pt. III. Focus on marketing media -- Public relations -- Advertising -- Marketing -- pt. IV. Coming back together -- A few last words.
9781483377605 1483377601
2015298383
Mass media--Authorship--Handbooks, manuals, etc.
Journalism.
Journalism.
Mass media--Authorship.
Handbooks and manuals.
P 96.A86 / .F471 2016
808/.0663/02
Dynamics of media writing : adapt and connect / Vincent F. Filak. - Los Angeles : SAGE, 2016. - xxiv, 271 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
pt. I. The basics you need, regardless of field -- Know your audience -- Being accurate, relying on the facts -- Grammar, style and language basics -- Basic media writing -- Interviewing -- Writing on the web -- Law and ethics in media writing -- pt. II. Focus on news media -- Reporting : the basics and beyond -- Writing for traditional print news products -- Writing for broadcast -- pt. III. Focus on marketing media -- Public relations -- Advertising -- Marketing -- pt. IV. Coming back together -- A few last words.
9781483377605 1483377601
2015298383
Mass media--Authorship--Handbooks, manuals, etc.
Journalism.
Journalism.
Mass media--Authorship.
Handbooks and manuals.
P 96.A86 / .F471 2016
808/.0663/02