Marketing and designing the tourist experience / Isabelle Frochot and Wided Batat.
Material type:
TextPublication details: Oxford : Goodfellow Publishers Limited, 2013.Description: viii, 218 pages : illustrations ; 25 cmISBN: - 9781908999467
- G 155.A1 .F76 2013
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College Library Reserve Section | G 155.A1 .F76 2013 (Browse shelf(Opens below)) | Available | C20466 |
Includes bibliographical references and index.
The topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.
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