Marketing and designing the tourist experience /
Frochot, Isabelle.
Marketing and designing the tourist experience / Isabelle Frochot and Wided Batat. - Oxford : Goodfellow Publishers Limited, 2013. - viii, 218 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
The topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.
9781908999467
016226230 Uk
Tourism--Management.
Tourism--Marketing.
Place marketing.
G 155.A1 / .F76 2013
Marketing and designing the tourist experience / Isabelle Frochot and Wided Batat. - Oxford : Goodfellow Publishers Limited, 2013. - viii, 218 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
The topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.
9781908999467
016226230 Uk
Tourism--Management.
Tourism--Marketing.
Place marketing.
G 155.A1 / .F76 2013