Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.
Material type:
TextPublication details: New Jersey :; Prentice Hall.; 2007Edition: 4th EditionDescription: 661 pages; color illustrations; 28 cmISBN: - 0-13-118240-4
- MAIN TX 911.3
- .M3 2007
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South Mansfield College Reserve Section | MAIN TX 911.3 .M3 2007 (Browse shelf(Opens below)) | Available | SMC03976 |
Includes bibliographical references and index.
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