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Marketing leadership in hospitality and tourism :

Shoemaker, Stowe

Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich. - 4th Edition - New Jersey : Prentice Hall. 2007 - 661 pages : color illustrations ; 28 cm.

Includes bibliographical references and index.

ISBN: 0-13-118240-4

Subjects--Topical Terms:
Hospitality industry ----Marketing.

LC Class. No.: MAIN TX 911.3 / .M3 2007

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Marketing leadership in hospitality and tourism :

SOUTHVILLE LIBRARY