Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.
Material type:
TextPublication details: New York : McGraw-Hill Education, 2015.Edition: 10th editionDescription: xxxiv, 842 pages : color illustrations ; 29 cmISBN: - 9780078028977 (alk. paper)
- 0078028973 (alk. paper)
- 659.1
- HF 5823 .B387 2015
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College Library Reserve Section | HF 5823 .B387 2015 (Browse shelf(Opens below)) | Available | C20288 |
Includes bibliographical references and indexes.
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