Normal view MARC view ISBD view

Advertising and promotion :

Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. - 10th edition. - New York : McGraw-Hill Education, 2015. - xxxiv, 842 pages : color illustrations ; 29 cm

Includes bibliographical references and indexes.

ISBN: 9780078028977 (alk. paper) 0078028973 (alk. paper)

LCCN: 2013041596

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF 5823 / .B387 2015

Dewey Class. No.: 659.1

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Advertising and promotion :

SOUTHVILLE LIBRARY