Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.
Material type:
TextPublication details: Thousand Oaks, Calif. : SAGE Publications, 2012.Edition: 4th editionDescription: xi, 502 pages : illustrations ; 24 cmISBN: - 9781412981491 (pbk. : alk. paper)
- 1412981492 (pbk. : alk. paper)
- 658.8
- HF 5414 .K67 2012
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College Library Reserve Section | HF 5414 .K67 2012 (Browse shelf(Opens below)) | Available | C20287 |
Prev. ed. entered under: Kotler, Philip.
Includes bibliographical references and indexes.
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