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Social marketing :

Lee, Nancy, 1945-

Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler. - 4th edition. - Thousand Oaks, Calif. : SAGE Publications, 2012. - xi, 502 pages : illustrations ; 24 cm.

Prev. ed. entered under: Kotler, Philip. Includes bibliographical references and indexes.

ISBN: 9781412981491 (pbk. : alk. paper) 1412981492 (pbk. : alk. paper)

LCCN: 2011033241

Nat. Bib. Agency Control No.: 015904053 Uk

Subjects--Topical Terms:
Social marketing.
Behavior modification.

LC Class. No.: HF 5414 / .K67 2012

Dewey Class. No.: 658.8

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Social marketing :

SOUTHVILLE LIBRARY