Essentials of marketing research / Joseph F. Hair, Jr., Mary Wolfinbarger Celsi, David J. Ortinau, Robert P. Bush.
Material type:
TextPublication details: New York, NY : McGraw-Hill/Irwin, 2013.Edition: 3rd editionDescription: xviii, 414 pages : illustrations ; 26 cmISBN: - 9789814626347
- 658.8/3
- HF 5415.2 .H153 2013
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College Library Reserve Section | HF 5415.2 .H153 2013 (Browse shelf(Opens below)) | Available | C20275 |
Includes bibliographical references and indexes.
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