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Essentials of marketing research /

Haur, Joseph F.

Essentials of marketing research / Joseph F. Hair, Jr., Mary Wolfinbarger Celsi, David J. Ortinau, Robert P. Bush. - 3rd edition. - New York, NY : McGraw-Hill/Irwin, 2013. - xviii, 414 pages : illustrations ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9789814626347

LCCN: 2012019098

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF 5415.2 / .H153 2013

Dewey Class. No.: 658.8/3

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Essentials of marketing research /

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