Measuring marketing : 110+ key metrics every marketer needs / John A. Davis.

By:

Davis, John A, 1960-

Material type:

TextPublication details: Singapore : Wiley, 2013.Edition: 2nd editionDescription: xxii, 344 pages : illustrations ; 25 cmISBN:

9781118153741

Subject(s):

LOC classification:

HF 5415 .D298 2013

Contents:

Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	College Library Reserve Section				HF 5415 .D298 2013 (Browse shelf(Opens below))					Available			C19448

Includes index.

There are no comments on this title.

to post a comment.

Back to results

1 Perceptions of Southville International School (S.I.S.) alumni on the effectiveness of S.I.S.'s academic program in preparing students for college /
by Pascual, Janine David.
2 The Perceptions of Southville International School alumni on the effectiveness of high school curriculum in preparation for tertiary education /
by Ofiana, Reginald Gaba.
3 The Perceptions of Southville International School and Colleges' 2002-2003 high school graduates on the effectiveness of SISC's curriculum, instruction, and assessment in preparing high school graduating students for college /
by Aragon, Jeuz Ser.
4 Teach like a champion :
by Lemov, Doug
5 Teach like a champion 2.0 :
by Lemov, Doug,

Measuring marketing : 110+ key metrics every marketer needs / John A. Davis.

SOUTHVILLE LIBRARY