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Measuring marketing :

Davis, John A. 1960-

Measuring marketing : 110+ key metrics every marketer needs / John A. Davis. - 2nd edition. - Singapore : Wiley, 2013. - xxii, 344 pages : illustrations ; 25 cm.

Includes index.

Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.

ISBN: 9781118153741

Source: CL0500000354 Safari Books Online

Nat. Bib. Agency Control No.: 016156268 Uk

Subjects--Topical Terms:
Marketing--Evaluation.
Marketing research.

LC Class. No.: HF 5415 / .D298 2013

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Measuring marketing :

SOUTHVILLE LIBRARY