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  2. Details for: Cases on marketing management in the Philippine setting /
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Cases on marketing management in the Philippine setting / Ben Paul B. Gutierrez, editor ; case writers, Erlinda S. Echanis

Contributor(s):
  • Gutierrez, Ben Paul B
  • Echanis, Erlinda S
Material type: TextPublication details: Quezon City, Philippines : University of the Philippine Press, 2002.Description: xiv, 411 pages : illustrations ; 23 cmISBN:
  • 9715423671
Subject(s):
  • Marketing -- Philippines -- Management
  • Marketing -- Management -- Case studies
LOC classification:
  • HF 5415.13 .C37 2005
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  • Holdings ( 1 )
  • Title notes ( 1 )
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books College Library Filipiniana Section HF 5415.13 .C37 2005 (Browse shelf(Opens below)) Available C19025

College Library

Business Administration

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Cases on marketing management in the Philippine setting /

APA

Gutierrez B. P. B., Echanis E. S., . (2002). Cases on marketing management in the Philippine setting. Quezon City, Philippines: University of the Philippine Press.

Chicago

Gutierrez Ben Paul B, Echanis Erlinda S, . 2002. Cases on marketing management in the Philippine setting. Quezon City, Philippines: University of the Philippine Press.

Harvard

Gutierrez B. P. B., Echanis E. S., . (2002). Cases on marketing management in the Philippine setting. Quezon City, Philippines: University of the Philippine Press.

MLA

Gutierrez Ben Paul B, Echanis Erlinda S, . Cases on marketing management in the Philippine setting. Quezon City, Philippines: University of the Philippine Press. 2002.

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