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Cases on marketing management in the Philippine setting /

Cases on marketing management in the Philippine setting / Ben Paul B. Gutierrez, editor ; case writers, Erlinda S. Echanis - Quezon City, Philippines : University of the Philippine Press, 2002. - xiv, 411 pages : illustrations ; 23 cm.

Business Administration

ISBN: 9715423671

Subjects--Topical Terms:
Marketing--Management. --Philippines
Marketing--Management--Case studies.

LC Class. No.: HF 5415.13 / .C37 2005

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Cases on marketing management in the Philippine setting /

SOUTHVILLE LIBRARY