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Marketing accountability :

McDonald, Malcolm.

Marketing accountability : a new metrics model to measure marketing effectiveness / Malcolm McDonald, Peter Mouncey. - London : Kogan Page, 2011. - viii, 293 pages : color illustrations ; 25 cm.

Includes bibliographical references and index.

Business Administration

ISBN: 9780749462635 (pbk.) 9780749463359 (ebook)

LCCN: 2010031590

Subjects--Topical Terms:
Marketing--Management.
Marketing--Cost effectiveness.

LC Class. No.: HF 5415.13 / .M369159 2011

Dewey Class. No.: 658.80072

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Marketing accountability :

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