Marketing fashion / Harriet Posner.
Material type:
TextSeries: Portfolio (Laurence King Publishing)Publication details: London : Laurence King, 2011.Description: 224 pages : color illustrations ; 26 cmISBN: - 9781856697231
- HD 9940.A2 .P843 2011
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
College Library General Circulation Section | HD 9940.A2 .P843 2011 (Browse shelf(Opens below)) | Available | C18803 |
Includes index.
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
Business Administration
There are no comments on this title.