Marketing fashion /
Posner, Harriet.
Marketing fashion / Harriet Posner. - London : Laurence King, 2011. - 224 pages : color illustrations ; 26 cm. - Portfolio (Laurence King Publishing). .
Includes index.
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
Business Administration
9781856697231
Fashion merchandising.
Clothing trade.
Fashion.
HD 9940.A2 / .P843 2011
Marketing fashion / Harriet Posner. - London : Laurence King, 2011. - 224 pages : color illustrations ; 26 cm. - Portfolio (Laurence King Publishing). .
Includes index.
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
Business Administration
9781856697231
Fashion merchandising.
Clothing trade.
Fashion.
HD 9940.A2 / .P843 2011