Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor.
Material type:
TextPublication details: Mason, OH : Cengage Learning, 2013.Edition: 2nd edDescription: xxvi, 689 p. : col. ill. ; 27 cmISBN: - 9781133191018
- HF 5415.2 .F37 2013
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College Library Reserve Section | HF 5415.2 .F37 2013 (Browse shelf(Opens below)) | 1 | Available | C15473 |
Includes index.
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