Modern marketing research :
Feinberg, Fred M.
Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor. - 2nd ed. - Mason, OH : Cengage Learning, 2013. - xxvi, 689 p. : col. ill. ; 27 cm.
Includes index.
9781133191018
Marketing research
Marketing--Management
HF 5415.2 / .F37 2013
Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor. - 2nd ed. - Mason, OH : Cengage Learning, 2013. - xxvi, 689 p. : col. ill. ; 27 cm.
Includes index.
9781133191018
Marketing research
Marketing--Management
HF 5415.2 / .F37 2013