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Contemporary advertising :

Arens, William

Contemporary advertising : and integrated marketing communications / William Arens, Michael F. Weigold, Christian Arens. - 13th ed. - New York : McGraw-Hill Irwin, 2011. - xl, 774 p. : col. ill. ; 27 cm.

ISBN: 9780071220606

Subjects--Topical Terms:
Advertising
Marketing communication

LC Class. No.: HF 5821 / .Ar74 2011

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Contemporary advertising :

SOUTHVILLE LIBRARY