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Basic marketing :

Perreault, William D.

Basic marketing : a marketing strategy planning approach / - 18th ed. - New York : McGraw Hill Irwin, 2011. - 746 p. : 26 cm.

Includes index.



9780071221108


Basic marketing
Marketing strategy--Approach

HF 5415.13 / .P426 2011

Basic marketing :

APA

Perreault W. D., Cannon J. P. & McCarthy E. J. (2011). Basic marketing. New York: McGraw Hill Irwin.

Chicago

Perreault William D, Cannon Joseph P and McCarthy E Jerome. 2011. Basic marketing. New York: McGraw Hill Irwin.

Harvard

Perreault W. D., Cannon J. P. and McCarthy E. J. (2011). Basic marketing. New York: McGraw Hill Irwin.

MLA

Perreault William D, Cannon Joseph P and McCarthy E Jerome. Basic marketing. New York: McGraw Hill Irwin. 2011.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

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