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Marketing accountability :

McDonald, Malcolm

Marketing accountability : how to measure marketing effectiveness / Malcoln McDonald, Peter Mouncey. - London : Kogan Page, 2009. - 293 p. : ill. ; 26 cm.

ISBN: 9780749453862

Subjects--Topical Terms:
Marketing--Management.
Marketing--Cost effectiveness.

LC Class. No.: HF5415.13 / .M369159 2009

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Marketing accountability :

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