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  2. Details for: Marketing myopia /
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Marketing myopia / Theodore Levitt.

By:
  • Levitt, Theodore
Material type: TextSeries: Harvard Business Review ClassicsPublication details: Boston, MA : Harvard Business Press, 2008.Description: 90 p. : 27 cmISBN:
  • 9781422126011
Subject(s):
  • BSBA
  • Marketing
  • Customer relations
LOC classification:
  • HF 5415 .L4832 2008
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  • Holdings ( 1 )
  • Title notes ( 1 )
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books College Library General Circulation Section HF 5415 .L4832 2008 (Browse shelf(Opens below)) 1 Available C10092

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Marketing myopia /

APA

Levitt T., . (2008). Marketing myopia. Boston, MA: Harvard Business Press.

Chicago

Levitt Theodore, . 2008. Marketing myopia. Boston, MA: Harvard Business Press.

Harvard

Levitt T., . (2008). Marketing myopia. Boston, MA: Harvard Business Press.

MLA

Levitt Theodore, . Marketing myopia. Boston, MA: Harvard Business Press. 2008.

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