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Marketing myopia /

Levitt, Theodore

Marketing myopia / Theodore Levitt. - Boston, MA : Harvard Business Press, 2008. - 90 p. : 27 cm. - Harvard Business Review Classics .

ISBN: 9781422126011

Subjects--Topical Terms:
BSBA.
Marketing.
Customer relations.

LC Class. No.: HF 5415 / .L4832 2008

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Marketing myopia /

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