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Understanding brands /

Cheverton, Peter

Understanding brands / Peter Cheverton - United Kingdom : Kogan Page, 2006. - 139 p. : 20 cm.

ISBN: 074944665

Subjects--Topical Terms:
Brand name products.
Product management.

LC Class. No.: HD 69.B7 / .C527 2006

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Understanding brands /

SOUTHVILLE LIBRARY