Services marketing: concepts, strategies, & cases. /

By:

Hoffman, Douglas K

Contributor(s):

Bateson, John E

Material type:

TextPublication details: Australia : Thomson South-Western, 2006.Edition: 3rd edDescription: 588 p. : ill. ; 26 cmISBN:

9780324422832

Subject(s):

Service industries -- Marketing

LOC classification:

HD 9980.5 .H644 2006

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	College Library General Circulation Section				HD 9980.5 .H644 2006 (Browse shelf(Opens below))				1	Available			C7648

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Services marketing: concepts, strategies, & cases. /

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