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Services marketing:

Hoffman, Douglas K.

Services marketing: concepts, strategies, & cases. / - 3rd ed. - Australia : Thomson South-Western, 2006. - 588 p. : ill. ; 26 cm.

ISBN: 9780324422832

Subjects--Topical Terms:
Service industries--Marketing.

LC Class. No.: HD 9980.5 / .H644 2006

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Services marketing:

SOUTHVILLE LIBRARY